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January 27, 2013

Sockingly beautiful.

I may or may not have a illness...well not an illness, more of a fetish...actually, let's call it an obsession. I have a fixation with socks at the moment. Is there a clinical word for that? A sock obsession? Hmm, not according to a quick search on Google. Maybe there should be, as I'm totally feverish over socks right now. I have spent hours browsing the suckers online and may have excitedly accidentally purchased six pairs this week. Woops.

Happy Socks would totally have to be one of my favourite sock brands right now: the story behind the company, the fact that they hail from Sweden (my future home) and the great range make them hard for me not to love. Plus their packaging is pretty beautiful, as is their tagline - bringing happiness and quality to every corner of the world.

image source: happy socks faded diamond socks - www.asos.com

image source: happy socks nation spot socks - www.asos.com

image source: happy socks faded diamond socks - www.happysocks.com

image source: happy socks stripes & dots socks - www.happysocks.com

image source: happy socks faded diamond socks - www.asos.com

Look at how happy the founders look here...how could you NOT love this brand?

image source: viktor tell & mikael soderlindh of happy socks - www.hypebeast.com

Another brand I'm loving for socks is Lazy Oaf, which hails from my old stomping ground, east London. My favourite pair in the range is the one below (which I now happen to own), which reminds me so much of Fred Flinstone. Classic.


image source: lazy oaf pineapple socks - www.asos.com

I'm thrilled that the weather is looking warmer for this week too, as it means outfits involving rolled up jeans and sneaky peaky dreamy socks. Excellent.